Tucked away in a little side street that comes off the stunning Prinsengracht canal sits the beautiful space in which Gray Label have created their flagship store. As soon as you walk into the shop you are surrounded by the minimalist and modern, yet classic styles that accentuate this unique Dutch brand. All of Gray Label’s clothing is made with the softest organic cotton which has been constructed into pieces that are both trendy and timeless — each available in a range of warm and neutral tones. From newborn up to eight years of age you can find sturdy keepsake pieces for your little ones.
The pinafore and salopette styles are particularly popular and the perfect item for your little one’s closet as they can be layered up or down to be worn all year round. The fabric used is soft to the touch and a lot of thought and care has been given to creating pieces that children will feel comfortable and carefree in. So perfect for little free spirits!
The Gray Label range includes children’s basics as well as rain boots, leather sandals, bibs, blankets, accessories and even a stunning tipi tent. It’s truly an inspiring space to enter and well worth a visit if you are in town.
Gray Label
Monday-Friday from 10am until 5pm.
Saturday from 11am until 5pm.
1016 VJ Amsterdam
The Netherlands
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