Willaby

Our friend Annie (from the lovely Brimful shop) recently introduced me to Willaby, a fairly new American brand with the most darling fashion. Willaby is the brainchild of Kim, an artist/designer from Georgia and mother of one, with a great sense of style. Collections are produced locally, ethically and in small quantities, and are just beautifully simple and timeless, while still being decidedly different in their designs and detailing.

I love her approach to fashion (she has some beautiful tops for ladies too — I can recommend the denim dolman, a shirt I love!). Here are some photos of Ava and Casper in the Atlas mountains in Morocco last week, wearing the blue bonnet and the checked gauze shirt, that looks absolutely darling and is the right mix between relaxed and dressy for little boys.

Willaby is definitely a brand worth having on your radar (thanks, Annie!). Also, check out their lookbook here for some stunning photos.

xxx Esther

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